Focus Groups:
Meetings And The Mind
What You Need: Focus groups are one of the most time-tested and time-honored ways of getting in-depth detailed information in a group setting.
It's particularly helpful in employee retention work because one participant often says something that sparks an idea from another participant.
With focus groups you see the real-life interaction that occurs in company groups, and elements like body language, facial expression, deference or resentment can manifest themselves in ways that surveys or one-on-one interviews could never discover.
How Joel Goldberg & Associates Can Help:
Our start-to-finish process is geared to extract maximum value from a focus group study. This process includes:
Orientation Meeting and Discussions
Joel Goldberg and your organization meet to review the specific goals and objectives of the project. We select the key questions and topics to be discussed in the focus groups.
Recruiting
Potential participants are selected and invited to attend a focus group. We provide the script for inviting the participants. Respondents will be recruited and receive a reminder call before the focus group session.
Moderator
Moderation will be conducted by Joel Goldberg personally. Joel will review of the focus group discussion guidelines beforehand to key client personnel to assure key information is included.
Focus Group Sessions
Each focus group session will be tape-recorded. Videotaping is an optional possibility. Sessions will not be excessively long or include more people than can usefully interact.
Analysis
The results of the focus groups will be analyzed from written transcripts and from reviews of videotapes. The analysis will focus on themes and trends involving questions that the client, in consultation with Joel Goldberg, have deemed most important in relation to the client's goals and objectives.
Talk to Joel Goldberg. In person. Call now: 716-836-8683
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